28 March 2005
I’m not sure how well this is known outside Germany, but the number one beer sold in Germany is no longer a national premium brand like Warsteiner, Bitburger or Krombacher, but the discount brand Oettinger. Spiegel Online calls it Ein Bier für Hartz IV, after Schröder’s social reform package, since Oettinger usually sells at half [...]
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28 March 2005
Wortfeld on greenpeace.spiegel.de: What is the cooperation with Greenpeace supposed to mean for Spiegel Online? It’s under the category Politics, within the website navigation and in the regular design, but in the text and appeals “we” always stands for Greenpeace. Rhetorical question: would the printed edition do this?
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