Next Tuesday, in a promotion in the “so crazy it has to work” category, we hope to give away 1000 McMuffins between 6:00 and 10:30 am in a promotion we call Easy Morning for Free. The daily HAN newspaper in Hamburg-Harburg will be printing a coupon on page 1 of their Monday edition that is good for a McMuffin Bacon & Egg and a coffee, which we usually sell for 1.99€. Here’s the teaser report from last Thursday, (also as pdf).
This is part of a series of free promotions in the HAN, and their readers have lined up in the past for free car washes, cheese from the farmers’ market, or cake at a café. The top number so far was 1000 coupons, and we’d love to match that, although there are a couple of limiting factors for us (breakfast ends at 10:30, we’re not reachable by public transit, and we certainly don’t have 1000 parking places). But even if we “only” give away 300 McMuffins, that’s still more than double our usual breakfast guest count.
The idea, of course, is to promote our new breakfast offerings which made their debut in northern Germany on September 9 (and coming to the rest of Germany in the coming months). I’ll write more about how breakfast is working for us later.
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Good luck! One of the things I’m an all-time sucker for is an egg mcmuffin – I was so sad to see it missing from the mcd’s menu here. And I’m SO excited to see it coming! (Especially being pregnant – ummm, I can just taste the melted cheese with the sausage and the egg with the slightly dry yolk … I gotta stop before I begin drooling …)
YUM!!! I miss McD’s bfast – they have it here, but it is just not the same…Sad
Does that mean I’ve been overpaying when I get charged 1.99 for the egg mcmuffin ohne coffee?
@Mike B No. 1.99€ for McMuffin and coffee is a special deal in nothern Germany in conjunction with the new breakfast. Eventually the price will the the regular menu price of 2.49€.