22 October 2009
Following up on my marketing post from yesterday, I can cover the next two points rather quickly, since they are both in the current TV campaign for “Los Wochos”. You only need to watch one spot, and only pay attention to the last 5 seconds to get both points. In fact, the first point requires [...]
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21 October 2009
Last week we were at the annual fall franchisee meeting in Tenerife, where we had to endure sunny skies and 30°C while those at home had a week of clouds and rain. We don’t choose where to go for these meetings, we just go where McDonald’s tells us to go.
One highlight of these meetings is [...]
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