The Blueberry Hercules31 May 2007
Frauke found an an interview "Der Blueberry-Herkules" at focus.de with Martin Coles, President of Starbucks Coffee International, on Starbucks slow entry into the German market...
Germany is a great market for us. All of our coffee houses are profitable. We sell a premium product, and the guests are willing to pay the appropriate price.... There's a lot of room for growth here. No country drinks more coffee than Germany. We will continually expand. This year we will open more than 30 new locations.
I guess that means he's satisfied with a low number of premium locations, and won't be really competing with Tchibo or McCafé for market share.
BTW, the title refers to the fact that the best selling product at Starbucks is not coffee, it's the blueberry muffin.